These days, almost any user can launch a website within a few hours. No technical expertise is needed. Users can easily upload particular software on a server and run it. In several minutes, they will get a live site with an easy-to-use dashboard. All that users need to do is update the content and upload their media files.
Unfortunately, there is one drawback that most novices in web development don't know about. In most cases, users who launch websites wonder why no people enter them. Unfortunately, all new websites launched by newbies get buried on the 10th or even 100th page in Google search. However, SEO can help put them on the first page and attract a lot of visits from the Internet for free.
What Is SEO in a Nutshell?
SEO stands for Search Engine Optimization. In a nutshell, it's the process of enhancing a website. According to Google algorithms, only the best sites deserve to appear on the first page. They need to offer an outstanding user experience and meet the search intent of users. Google evaluates sites by exploring tons of different factors. Websites that get the best results appear on the first page and attract many users for free.
In case you know nothing about SEO, you're at the right place. Keep reading the post and discover the basics of search engine optimization to help you create a successful online project.
Crucial SEO Factors
Google and other search engines evaluate sites with the help of crawl robots. These algorithms reach all sites on the Internet and examine them thoroughly to determine which ones are the best. Unfortunately, the way the algorithms work is a secret that search engines don't reveal. However, the developers regularly share information about the crucial factors that affect SEO by publishing their algorithm updates. By improving each factor, users can optimize their site and get them to hit #1 at SERPs (search engine result pages).
Keywords and SEO-Optimized Content
Content is the king. It's a statement that all marketers know. Indeed, content is the primary SEO factor that crawl robots check. The best sites that appear on the first page deliver the best content. The articles that users find online should 100% satisfy their search request. Unfortunately, the algorithms cannot read articles and understand the messages delivered. To help robots understand the sense of articles, writers need to integrate keywords seamlessly. Keywords are particular phrases that help describe the content. Users need to research keywords online by using different tools. Google Keyword Planners is the most popular one. It helps find the best key phrases that have a high search volume and low competition for free.
It's required to pick only relevant phrases to optimize the content on your site. For instance, if you want to create a website similar to the essay hub reviews to keep students safe from writing services that deliver poor-quality papers, you need to pick reviews that students will use in search. They need to describe the type of content as precisely as possible. Note, Google algorithms can detect keyword stuffing, which can cause negative consequences.
On-Page SEO
On-page SEO optimization refers to improving a site to make it more attractive for users and crawl robots. There are a lot of factors that need to be remembered to make a website considered good by algorithms. For starters, it's needed to ensure that a website is crawlable. Sometimes, Google algorithms are not able to access sites to index them. These days, it's required to install an SSL certificate to establish an encrypted user-site connection. Google down-ranks insecure websites these days. Besides, an SSL connection is the main requirement if a website requests personal information and payment details.
Also, sites need to load fast because users hate waiting to get the content uploaded. Ideally, a website needs to be loaded in less than a second. The site loading speed depends on the backend code, server performance, and size of media content. It can be improved by paying attention to these factors. Also, modern websites should work great on smartphones because most traffic comes from mobile devices. Sites that are not optimized well for mobile devices are likely to get down-ranked. Nevertheless, there are also a lot of other factors that should be considered.
Off-Page SEO
Off-page SEO is a set of actions taken to improve a site's credibility online. Google up-ranks sites that are considered the most credible sources of information. For instance, algorithms consider the number of times a particular website is cited as a source of information. Also, they consider social signals and the reviews of people online. Google crawl robots check domain names, traffic that a site attracts, etc. To increase a site's trustworthiness, site owners need to establish PR campaigns to increase the number of backlinks from other sites.
