What Is Guest Posting And How Is It Used For SEO?
If you’re a blogger and you’re not completely happy with the level of traffic being driven to your site, you need to ask yourself a simple question – is it worth investing more time in guest posting?
If you’ve got your head screwed on right and you know your stuff, the answer should be a resounding yes.
Despite some speculation about the longevity of this particular inbound marketing strategy (we’ll get to this later), guest posting is still one of the best ways to grow your audience and drive traffic to your site.
So, what is guest posting in SEO, how do you do it, and what should you know about it?
The Basics Of Guest Blogging
The basic definition of guest blogging is pretty straightforward – it means posting on another person’s blog as a guest.
You contribute content to someone’s blog and in return you get an external backlink to your own blog and wider exposure.
It’s a simple concept with a clean sounding, win-win logic, but why exactly is guest posting a good idea?
What Does Guest Posting Accomplish?
For a start, what does guest blogging accomplish from the perspective of the guest?
Firstly, guest blogging is about building relationships. You’re networking with other bloggers and making new connections which might prove useful later on down the line.
Bloggers can be influential people and their chatter makes up a large proportion of conversation on the internet.
Through guest posting and getting to know people, you might indirectly end up increasing your influence in the social media world.
Secondly, guest blogging introduces you to a new audience. By essentially tapping into the host blog’s audience you are making a pitch to an already established community ready to hear what you have to say.
If you’re adding value to their reading experience, then they’re likely to head over to your blog to check out your other content. A big focus of guest blogging is on the next, third point, but the effect of actual click throughs to your blog shouldn’t be neglected.
Thirdly, guest posting is big in the world of SEO (search engine optimisation). This is the context in which it is most often discussed, and guest blogging is indeed an undeniably important way to drive traffic to your blog.
When you post on another person’s site, the one thing you should be adamant about is their inclusion of a link to your own blog.
This might be embedded in the text, or might be included in the author bio. However it’s incorporated, generating these links is one of the main goals of guest blogging.
Being referenced on reputable, quality sites is a big factor in how big search engines decide to rank your blog.
Over time, generating these backlinks will help boost you in the search engine rankings. That’s why people refer to guest blogging as being ‘good for SEO’.
But What Does Guest Posting Do For The Host Site?
Mostly it’s about generating interesting, new content. That’s why you’re guest posts will have to be good, especially if you’re small fry looking to publish on a more reputable platform.
From the perspective of the host, guest blogs are essentially free content, and who doesn’t love free content? Of course, the more prominent the blog, the pickier they can afford to be.
There’s also something of the community vibe to guest blogging lower down in the food chain. Amongst small to medium bloggers, hosting other peoples’ blogs is about helping each other out.
If you’re posting on other blogs, it makes sense for you to offer the same courtesy to others. It’s a win-win strategy, and both of you will benefit from the cooperation.
How To Go About Guest Posting
So, guest posting is good for SEO, it introduces you to a new audience, and it helps you make friends. How do you get started?
First step, you need to find a blog that will host you. There are a few ways you might want to do this. There are some sites out there that actively list blogs which are up for guest posting. However, the links can be unreliable. Moreover, you might not be getting the quality hosting that you’re truly aiming for.
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