There are many ways to boost the sale of the books and there are couple of authors who are fortunate enough to avail such opportunity either due to their position or well managed network of published and promoters.
Small is beautiful is a well know proverb. In publishing industry to small markets open a door of big sale. Never underestimate the potential of a small market. Whether it is online or offline market, we have seen many writers make the mistake of thinking that bigger is better when it comes to defining a book’s target audience. Logically, it seems to make sense: they want to sell as many books as they can, so they want to find the biggest pool of people to market to. But it takes a lot of time and resources to avail the bigger market. No doubt; the bigger the number, the bigger the opportunity to succeed. So the author is tempted to design a generic strategy in order to appeal to as many people as possible. They believe that if a potential reader is simply made aware of their book, then surely they’ll take a chance and buy it.
But by choosing this “big pond” approach, those authors are being overlooked, and they’re missing the opportunity to stand out in a smaller pond. What authors should do instead is look for ways to make their target audience smaller.
Find an element of your book that will resonate with a specific group of people and reach out to them. What you’re looking for is a niche market. Dictionary.com defines niche market as “specialized and profitable part of a commercial market; a narrowly targeted market.” The key word in that definition is “profitable.”
Let them know about your book. Offer them review copies. Let them know you’re available for an interview, personal appearance, or whatever else they need.
You should always remember that your uniqueness is the key virtue which will make your product sale like hot cake in the globalized market. Still there are many niche markets unexplored and underutilized, so make your own efforts to gain from this untapped opportunity. You’ll have much better success being a big fish in a small pond than a small fish in a big pond.
By Shashikant Nishant Sharma