Posted on

Communication in English: A Perspective

Gurvinder Singh

Assistant Professor

Deptt. Of English

Rajiv Gandhi Govt. College, Saha

Abstract

Language plays important role in the communication system whether it is verbal communication or non-verbal communication. Without communication we cannot imagine the world of expression. Communication is effective mean for creating the understanding of the concept. English language is practiced all over the world as a global language. This language has its exclusive role in expressing the message. This language is effective and relevant for setting the tone, pitch and style in any communication. This language not only enhances the communication skills of the person but also the personality of the person.

 

  Key Words: Communication, Link language, Pronunciation, Feedback.

 

 Introduction

Communication plays very important role for expressing the message in both ways i.e. verbally and non-verbally. Without communication we cannot imagine the world of expression. Communication is effective mean for creating the understanding of the concept. Communication can be defined as the sum of all the things which a person does when he wants to create understanding in the mind of another. It involves a systematic and continuous process of telling, listening and understanding. For creating the understanding of the concept one has to analyse the nature of the audience. Audience analysis involves various steps like size and composition, the primary audience, the probable reaction of the audience and the most important is to understand the level of understanding.

 

Language plays important role for understanding the level of the audience. If language of the sender and the receiver differs then it is impossible to communicate the message to the audience. English language is the universal language and it is practiced all over the world in the communication of all types.

 

Objective of the Study

The main objective of this paper is to highlight the relationship of the communication and English language. One can communicate the message effectively if he has the sufficient knowledge of the language and he can pursue his message in the English if he has the complete knowledge of the communication skills.

 

Methodology

Preset paper has been divided in to three main parts. Beginning part of the study includes the introduction of the topic. Middle section includes the objectives and methodology involved in the paper. Ending part of the paper includes the conclusive view. For the information the published and on-line sources have been considered.

 

English as Communication

English as Communication

English is used all over the world as a global language. This language has its unique role in expressing the ideas and information. This language is effective and relevant for setting the tone, pitch and style in any communication. English language helps in the communication as follows:

 

  1. Link Language: This language is widely spoken and understood in the every field of communication such as in Business, Education, Sports, Entertainment, Music, Technology, Computers and Fashion etc. This language links not only the parts of a country with one another but also links country to country. The development in the various technologies used today is due to this language only. The growth of any country is completely dependent on this language as it makes the communication possible between the two countries even if they are entirely different in other perspectives like culture, style, tradition, habits and the ways of expressing the message, dialects.

 

 

  1. Pronunciation: The pronunciation of this language is based on phonetics. This feature helps us to pronounce the words in a correct manner. It has been found that one can learn the vocabulary in English very easily by making the use of Phonetics, For example: The pronunciation of the word put, cut and but is pronounced as per the phonetically symbols. This shows that we can pronounce the words though looking similar n a different manner. The vocabulary of this language is wide but becomes simple with the phonetics.

 

  1. Feedback: Feedback is the most important part of the communication process. If the communicator wants to know the response of the audience then the feedback is the main source. By the effective feedback process, he can know the shortcomings and drawbacks in the message related to the language. Through feedback various changes can be made in order to make the communication effective and progressive. This language is apt for the quick and better response because of the globalised characteristics of this language.

Communication Skills and English Language

Communication skills can be enhanced through English language in an easy manner as this language is understood and spoken in almost every culture. International communication is preferred mostly in this language. All the communication skills such as reading, writing, speaking and listening can be developed effectively in this language due the following reasons:

  1. As this language is universally accepted so the skills on large level can be enhanced globally.
  2. Use of symbols and signals are easy to express through this language as the complementary channel.
  3. The literature in this language is vast and easily accessible and available in the offline and online manner hence it becomes time savior.
  4. Most of the words are easily understood and pronounced in this language which helps in the effective usage of the communication skills.

Conclusive Talk

In the modern competitive scenarios when the entire world has become a global village, the universally acceptance of the English language helps in creating the sound base for the effective communication system. Through this language one can express his ideas better than that of any other local language.  International communication requires such a language that has the global access. This language is suitable for the communication at international as well as local level. Interpersonal communication can be performed efficiently in English among the audience of various cultures.

References

Kushal Sri Jin (2013): Business Communication, VK Global Publications Pvt. Ltd., Delhi.

Khanna Monika, Dawar Shivani (2015): Business Communication Skills, Helpline Publications, Jalandhar.

Gomathinathan Thiru S. (2004): Communicative English, Tamilnadu Textbooks Corporation, Chennai.

http://www.embassyenglish.com/courses/general-english/communication-skills

http://study.com/academy/lesson/types-of-communication-interpersonal-non-verbal-written-oral.html

Posted on

English Language: A Global Medium of Literal, Technical and Professional Communication

    DHRUV SHANKAR

                          (Ex-Lecturer)

                               Department of Applied Science and Humanities

     Naraina College of Engineering and Technology & Krishna Institute of Technology,

                                         Kanpur, Uttar Pradesh, India

EdupediaPublications

                              

Abstract: English is a Germanic language which has its multidimensional roots sprouting and blossoming with communicative fruits. Broadly speaking, it would be difficult to thrive in the modernistic mechanism of this world without adopting the knowledge of English as it is an international language spoken and written in most of the countries both as a native and as a second language. Moreover, it has a remarkable impression of sharing different literatures, techniques and professional facilities prevalent and predominant in various nations. In the prevailing scenario of the 21st century, English language has been a lingua franca of the whole developing world that is passing through a tunnel of spherical amelioration. As a matter of fact, English has achieved the status of the root language through which the process of worldwide communication whether it is concerned with business, medicine, transport, technology, trade, culture, literature or marketing is carried out successfully. In the existing circumstances, it is the master key to unlock or analyse socio-cultural, literal, technical and professional conceptions of both national and international growth. So far as the matter is concerned, the revolutionary impact of modernization as well as westernization is spreading all over the world under the shade of a triangular umbrella of three-dimensional communication ‒ literal, technical and professional. Thus, this paper, fundamentally, focuses on the specific characteristics of English language that is, nowadays, a dominating and fascinating medium of literal, technical and professional communication.

Keywords: English, communication, literal, technical, professional and global etc.

Introduction: The term ‘English’ is derived from the surname ‘Angle’, the name of a Germanic tribe which is thought to be originated from the Angeln area of Jutland, a part of northern Germany. In fact, Germanic people invaded Britain and settled there in the fifth century A.D., and, thus, Britain became the main originating source of English language. Shorter Oxford English Dictionary defines the term ‘English’ as ‘the language spoken by the Germanic invaders of Britain in the 5th cent. A. D. Now, the language descended from this, used in Britain, Ireland, Australia, New Zealand, the U.S., Canada, and many other countries.’1 Similarly, Webster’s Encyclopedic Unabridged Dictionary of the English Language specifies the term ‘English’ as ‘the Germanic language of the British Isles, widespread and standard also in the U.S. and most of the British Commonwealth, historically termed Old English (c 450–c 1150), Middle English (c 1150–c 1475), and Modern English (after c 1475)’.2

By the time the Germanic tribes had settled down in Britain, the land included Scotland, which had hitherto been unknown as a region. Britain thus became a land that accommodated the Scots from Ireland, the Britons concentrating in Wales and the Germans in its southern part. The Angles, Saxons and Jutes soon had accepted a common name for their identity and came to be known as Angles which term came to fix as English, after transformation into Engles and Englese. The southern land became almost their property and was called Angles land which became Engles land, and Engle land and England at last. Their dialects namely Jutic, Saxon and Angles respectively were called by a common name Angles which became English because of the interrelatedness of the dialects.3

Nowadays, English is striving to achieve the status of the most popular language of the world. It passes through multi-dimensional routes sprinkling almost all significant tracts of human offshoots. In the present circumstances, it is not easy to make the stem of human race stronger and longer without the watering of English language. In some countries, it is spoken and written as a native language and in many others as a second language. Moreover, it has an observable impact of dealing with different literary features, technical properties and prevailing professionals which are efficacious in the existing scenario of the 21st century. As a matter of fact, English language is nothing but a lingua-franca of the whole globe developing under the impression of versatile betterment. The process of communication whether it is related to any profession, transportation, medication, science, technology, culture or literary structure is executed successfully with the assistance of English language. More or less, it has all the functional properties of a master key that can open or analyse all the literary, technical and professional aspects of human development. Consequently, it has got the credit of an international language.

English has rather grown enormously during the last few decades because of many scientific inventions. The gramophone, the telephone, the wireless and the tape-recording machine have, to some extent, done for the spoken language what printing did for the written. It is often said that the popularity of broadcasting is leading to an extension of the use of Standard English and a decline in the use of dialect. Because of its inventiveness, territorial expansion, numerical strength of speakers, immense power and influence, richness of vocabulary and expressiveness, and lastly, its fitness for purposes of trade, travel, modernity and culture, its Spanish, Italian, German and although new rivals, such as Russian, Chinese and Hindustani have appeared, they are still in no position to challenge the supremacy of English. 4

In point of fact, English is the most useful and fruitful language in the world. In addition, it has its deep roots in each and every part of the colonial construction which was erected by the Britishers. With the enlargement of British sovereignty, it stepped into India, Africa, South Asia, Australia, New Zealand, America and many other countries with the marks of indelible impression. In the earlier stages, it came to these countries as a language of trade and commerce, traffic and traverse, and exploration and expedition, but, with the passage of time, it became the sole medium of instruction in most of the countries. Nowadays, it has become the official language of the international affairs such as business, air-traffic, shipping, United Nations Diplomacy, world banking, academic research, space travel, worldwide networking and all other disciplines of science and technology.

Undoubtedly, the modernistic world is stepping forward with the advancement of science and technology. It is the role of English language through which scientific and technical inventions of England, America, Germany, France and Russia are brought into the territories of India. Moreover, the modern system of education has intensified the role of English language at the international level because the most famous universities of the world utilize English as the medium of instruction, transmission and communication.

Importance of English Language in Literal Communication: When the process of communication is carried out literally, textually or verbally, literal communication takes place. Indeed, literal communication whether it is concerned with the form of oral or written communication is the basis of conversational, translational and professional transmission between two poles or parties. There are thousands of languages spoken in the world, and none can be able to adopt the knowledge of so many languages; therefore, the utilization of English is needed extensively. In reality, English is the bridge-language that can cover the gap between two different language speakers. It may be used as a common language between two distant speakers though their native or regional languages may be different.

          As a matter of fact, the whole world is just like a theatrical stage on which dramatic play of human beings through the medium of literal communication is being showed. So far as the matter is concerned, literal communication plays a dominant role in both human movement and improvement because the existence of human life cannot take place without the exchange of ideas, facts, money and goods; and it is the function of literal communication which carries out all these activities. In a local area, a native or regional language is used to execute this process, but, when the process of communication is carried out at the national or international level, literal communication through English medium is required unanimously.

Significance of English Language in Technical Communication: With the technocratic revolution prevailing in the globular stratum, the significance of English language has become stronger. The technological platform of the world refers to the international market that transfers technological concepts and outlets from one country to the other one through the medium of English language. Since the international market has been more radiative, competitive and aggressive, the importance of English language goes on augmenting. More or less, English language is having a profound influence on the multidimensional features of technical communication, and there is a pressing requirement of English communication which may generate fruitful foundation of universal unification.

Technical communication is a special stalk of general communication and there is no fundamental fluctuation between the two. Shorter Oxford English Dictionary specifies the term ‘technical’ as ‘pertaining to, involving, or characteristic of a particular art, science, profession, or occupation, or the applied arts and sciences generally’.5 Moreover, it is ‘pertaining to or connected with the mechanical or industrial arts and the applied sciences’.6 In this way, it is explicit that the technical communication is the sort of communication in which scientific and technical contents are transferred from pillar to post. Simply stated, technical communication is the transmittance of scientific and technical tenors from one person to another. In this connexion, M. Ashraf Rizvi rightly comments:

“Technical communication is the transmission of scientific and technical information from one individual or group to another, and it includes all the methods, means and media, channels, networks and systems of communication used for the exchange of the information…. In other words, technical communication is a multi-dimensional, dynamic and interactive process that involves the effective transmission of facts, ideas, thoughts, and a systematic understanding of scientific and technical subjects.”7

Broadly speaking, there are three dominant components on which the worldwide movement of human development is founded. The first component is the stream of science; the second one is the gleam of technology; and the third one is the dream of English language. Science provides new inventions to human race, technology offers new techniques to human face while English language is the medium through which useful and profitable knowledge of advancement is transferred immediately from one part of the globe to the other one. As a result, it can be inferred that the real human preferment is based on a triangular shape which is made up of science, technology and English language. In this reference, S. C. Mundhra’s thematic analysis is quite revealing:

“Ours is the age of science and technology, with a small portion of time allowed as leisure. So English will have to make itself more scientific, precise and brief…. Let us remain content with the present English speech and wish for the dawn of a better future. Let us also hope that the flourishing societies, like the Philological Society, the English Place-Name Society, the linguistic Society of America, and the Society for pure English will be able to brave the weather arising from time to time on the horizon of English and steer it through without failing.” 8

Dominance of English Language in Professional Communication: One may be called professional if he is ‘engaged in a specified occupation or activity for money or as a means of earning a living, rather than as a pastime’.9 In this way, professional communication is the stream of communication in which exchange of ideas pertaining to any profession or occupation is done illustriously. Indeed, the term ‘technical’ is concerned with any branch of science and technology whereas the word ‘professional’ is a wider term and relates us to the any branch of science, technology, commerce, trade and business. If any profession is carried out at a large scale, English language is needed as the whole world has thousands of native, regional and local languages which cannot be learnt simultaneously for the communicative purpose. In this case, English plays the role of a mediator between two distant communicators or transmitters. As a whole, English is rather a professional language as it is used in most of the domestic and nationalistic occupations. Moreover, it is the main communicable language of the international transportation.

Conclusion: English is the only language that has the capacity to link one country with the other one. Besides, it is the language that is able to unite the human beings at the international level. We can talk to the persons of the U.K., the U.S.A., Canada, Australia, New Zealand, and many other countries if we are expert in the stream of English. In the existing world, it is the most dynamic language that can be used as a means of communication for any purpose. It is rather a multidimensional traffic-platform on which the vehicles of human development are running smoothly. Indeed, it has got the momentum of circulation in most of the universities, colleges, schools, Courts and many other official departments which are playing a prominent role in the field of literal, technical and professional advancement. Taking into consideration the aims of English language, S. C. Mundhra rightly states:

“The general aims of learning English have been three: English being a world-language promotes international understanding; it is a medium to come into contact with the best in cultural terms, that is, a medium for the study of arts and science; and lastly, it furthers our vocational or professional interests, like law, medicine, engineering and technology.”10

In these days of globalization, it is explicit that English has become the universal language for literal, technical and professional communication. In spite of numerous cultural and traditional movements in support of vernacular languages, it has been growing and developing without any obstruction for the ages. In order to be successful in the global market, one must be proficient in the communicative skills of English language ‒ Speaking, Listening, Reading and Writing. In the concluding scenario, H. S. Bhatia’s analytical observation is noticeable:

“The knowledge of English is also essential for understanding the modern science, trade, commerce, technological and industrial languages. In Information Technology, all computer language is based on English, though there might have been some influence thereon of several other languages also in various ways.”11

In fact, the whole world is nothing but a market place where exchange of concepts, techniques and things is done unintermittedly. This interchange of goods cannot be done without active participation of English language. Undoubtedly, it is a living and vibrant language which has conquered all the worldly languages with its popularity, beauty and importance. It has held the potential performance in any sort of communication whether it is literal or techno-professional. In addition, it has sowed the communicational seeds of aroma which are about to flourish into the form of global modernization with lingual unification. However, it is the youngest of all the languages of the world, it has been the leader of all the languages. Admittedly, the revolutionary impression of global evolution is extending everywhere under the umbrage of a triangular umbrella of tri-dimensional communication ‒ literal, technical and professional. Finally, it is right to argue that we cannot communicate literally, technically and professionally without the knowledge of English language if we want to impart something globally.

                                                        References  

  1. Lesley Brown, et al., Shorter Oxford English Dictionary, 6th ed. (New York: Oxford University Press, 2007), p. 834.
  2. Webster’s Encyclopedic Unabridged Dictionary (U.S.A.: RHR Press, 2001), p. 645.
  3. R. Venkataraman, A History of the English Language (New Delhi: Rama Brothers India Pvt. Ltd., 2012), p. 8.
  4. C. Mundhra, A Handbook of Literature in English for Competitive Examinations (Bareilly: Prakash Book Depot, 2009), p. 403.
  5. Lesley Brown, et al., Shorter Oxford English Dictionary, 6th ed. (New York: Oxford University Press, 2007), p. 3194.
  6. Webster’s Encyclopedic Unabridged Dictionary (U.S.A.: RHR Press, 2001), p. 1950.
  7. Ashraf Rizvi, Professional Communication (New Delhi: Tata McGraw-Hill Publishing Company Ltd., 2007), p. 3.
  8. C. Mundhra, A Handbook of Literature in English for Competitive Examinations (Bareilly: Prakash Book Depot, 2009), p. 405.
  9. Lesley Brown, et al., Shorter Oxford English Dictionary, 6th ed. (New York: Oxford University Press, 2007), p. 2360.
  10. C. Mundhra, A Handbook of Literature in English for Competitive Examinations (Bareilly: Prakash Book Depot, 2009), p. 406.
  11. S. Bhatia, English Literature (New Delhi: Ramesh Publishing House, 2009), p. 613.

Notification: Dr. Dhruv Shankar presented this paper in 10th International & 46th National Annual ELTAI Conference entitled Learning and Teaching English in India: Setting Standards at Raj Kumar Goel Institute of Technology for Women, Ghaziabad on 10th July, 2015.

AUTHOR PROFILE: Dr. Dhruv Shankar (b. 1976) has carried out his higher education ‒ B.A. (English Language & Literature), M.A.(English), B.Ed. and Ph.D. ‒ from C.S.J.M. University, Kanpur and collected the teaching experience of grammatical, literary and communicative English from S.M.L.K.S.D. Inter College, Naraina College of Engineering & Technology and Krishna Institute of Technology, Kanpur, Uttar Pradesh. As a matter of fact, he has got the credit of numerous research articles, four poems and two short stories published in prestigious national and international journals. Moreover, he has contributed, participated and presented papers in many national seminars and international conferenc

Posted on

How to Get Best Web Hosting Services?

Are you getting ready to move your website to a new host, or want to launch a brand new site? Choosing a web host can be a tricky process, mainly because there are so many companies offering cheap or free hosting. While it’s tempting to just sign up for a free host, there are a lot of factors to keep in mind, and you’ll often find that a paid host is much more beneficial in the long run. See Step 1 below to learn how to pick the best web hosting service for you.

Creating and Enhancing a Website


===Determining Your Needs for Webhosting===

#Look at your current website (or website idea). What does your website do? Is it a site that you made for fun to practice or share with friends and family? Is it your blog or other personal site? Is it a company site? Is it a store? The answers to all of these questions will help you determine what you need to look for in a web host.

#*If you’re only making a site to practice or share with friends and family, you can probably get away with free hosting. It will be slow and there may be ads placed on it, but you will be able to practice working with web servers.
#Think about your potential growth. Is your business expanding rapidly? Are gaining new customers by the day? Do you foresee a significant increase in visitors? There’s a good chance that what works for you now will need to be scaled up in the near future. When choosing a web host, always try to keep the future in mind and plan accordingly.

#*Free hosting sites often make it difficult to transfer your site to a new host when you decide to switch.
#Understand the three main types of hosting. There are three general types of servers offered by web hosting companies: Shared servers, virtual servers, and dedicated servers.
#*If your website is on a shared server, it will share server resources with other websites on the same server. This is often the most affordable solution, but can lead to the worst performance if other sites are hogging your resources. These are generally not recommended if you are trying to run an eCommerce site.
#*Virtual servers are virtual dedicated servers, and can provide a lot more stability and greater resources. These are highly recommended for small businesses that run an eCommerce store or have a decent number of monthly visitors.
#*Dedicated servers are entire physical servers dedicated to just your website. These are typically used for corporate websites or small businesses that do a lot of business or have very high traffic. Dedicated servers are the most expensive option, but have the least downtime and most resources.

===Checking Customer Service of Web Hosting===

#Explore the support options. Customer service is one of the most important factors in choosing a web host, because down-time and technical issues can really impact your visitors. Check the support section of each host to see what kind of customer service options they provide.
#*Being able to talk to someone live is one of the best methods of service. Email support with quick turnaround (24 hours), is another good method.
#*If the only support the host offers is a support forum, keep looking. You are likely to go days without receiving a response to your support request.
#Test the response time. If there is a support forum or support email address, send a test message or two to see how the response times are, ask questions about the service, or the process for getting your site onto the server. The way they treat a potential customer will give a good measure for how they’ll respond once you are a customer.
#Read reviews on the company’s service. There are a variety of places online where people can post reviews about web hosting services. Check some of the more recent reviews for the company to see if people have had issues with customer service and support.
#*Be cautious – many web hosting review websites are operated by the hosting companies themselves, or people wanting to make a quick buck off of referrals. Always read the fine print, and ask someone you know who has experience working with web hosts who they prefer.
#*You may find reviews on the company’s forums, but these could be curated by the company, with bad reviews getting deleted.

===Comparing Features of Webhosting Services===

#Check how much storage the host provides. Storage is the amount of space your website is given for all of its content. This includes your web pages, images, videos, databases, and anything else. If your website is not content-heavy, you likely will not need much space. The typical website is less than 100 MB in size, so you can usually ignore the claims of massive storage.
#*Lots of hosting companies will claim that you have unlimited space, but this is rarely necessary unless you are creating an incredibly content-rich website. In fact, this claim should be a red flag – unlimited space is a technical impossibility, and it could potentially mean that their servers may become overcrowded, thus decreasing server performance.
#*Give yourself room to grow. Make sure that you have room to expand and grow on the host you choose. It is recommended that you at least have the space to grow 20% within a year, so examine your needs and the storage solutions offered by the host. Some services will offer you more space as your needs expand.
#Compare bandwidth amounts between hosts. The bandwidth is the amount of data that is allowed to be transferred from your server to a visitor. Some services will offer unlimited bandwidth, while others will put a cap on the amount that you can transfer.
#*The amount of bandwidth you use will be determined by the amount of traffic you receive as well as the size of the content on your host. For example, a heavily-visited site with lots of pictures will take a lot more bandwidth than a heavily-visited site with mostly text.
#*”Unlimited bandwidth” is rarely actually unlimited, and the trade-offs for services like these are often very noticeable. These hosts will typically be much slower than a host that applies bandwidth limits.
#*Make sure you know what will happen if you go over your bandwidth allotment. Depending on the hosting company, you may be charged extra or your website may be taken offline until the next billing period.
#Test the connection speed. The time it takes for the server to respond can make or break your website. The speed of the server often goes hand-in-hand with the bandwidth limits. If a server offers unlimited bandwidth, it will often put as many websites on the same server as possible, which can severely impact the speed. Find a few sites that are hosted by the company and test how long it takes pages to load.
#*Many hosting companies will show some of the more popular websites that they host as a means of advertisement. Use these to test the speed, but also know that this is not completely indicative of the speed your site will have.
#*You can  to see how long it takes for packets to be sent and received from the server. This can give you a good idea about how quick the server is.
#Pay attention to uptime claims. Uptime is especially important for websites, especially if the website is business-related. Customers expect the service to be available 24/7. Many hosts will claim 99% or more, but be wary of any host that claims 100% uptime.
#*The difference between 99% and 99.9% is three days out of the year. This is a very significant difference, as three days of down-time could cost you a lot of business.
#Make sure the host provides the services you need. Ensure that the web host you choose has the tools and services that you need to best manage your site. This includes cPanel, WordPress or other blog integration, FTP access, analytics, and a variety of other back-end tools.
#*Check to ensure that the host allows you to configure an email address using the domain name that you register.
#Confirm that the host offers acceptable security tools. The security of your web host is especially important if your are dealing with eCommerce and other forms of customer and user information.
#Check what operating system the server is using. The industry standard is Linux, but if you are running a business that uses custom tools written with Microsoft .NET, you’ll want to make sure you use a Windows server for greater compatibility.
#*For most people setting up their website for the first time, the operating system is largely irrelevant.
#*Windows Servers can be less secure than Linux servers.

===Thinking About Cost of Webhosting Services===

#Know the limits of free hosting. There are many companies that offer free web hosting, but the services offered are often severely limiting. Sites on free hosts will usually have ads on them that cannot be removed, and you typically can’t set up ads for yourself.
#*Free hosts are often much slower than a paid host. The benefits you gain for paying monthly will usually far outweigh the cost.
#Balance cost against features. When comparing paid packages, pay attention to the cost of additional features that you may not use. Web hosts love to bundle all kinds of services and products with their expensive packages, but they are usually only useful in very specific situations. Make sure that you’re paying for reliability and customer service, and not useless add-ons.
#Know that good customer support often costs more. Customer service is one of the most crucial aspects when making your web hosting decision, but keep in mind that good customer service does not come cheap. When you’re choosing among low-cost providers, the chances are that the customer service will not be stellar.
#Avoid buying your domain name from your host. Most web hosting services offer to take care of your domain name registration for an extra fee. You can almost always find the domain for cheaper through . Save your money.

== Tips for Webhosting Service ==

*There are a wide variety of websites that present comparisons of web hosting services. These can be helpful if you don’t want to spend so much time conducting these comparisons yourself.
*Look closely at how your guarantee is defined and if your host will honor it. Most guarantees are prorated and are often worthless.
*Check out how legit the web hosting company is by doing a WHOIS on their domain name. Also look for the creation date of the domain name. If the domain name was created less then a year ago, it’s more of a risk to join that hosting company.
*Look at renewal price, which is different from promotional price.
*Price should be the last thing you consider when it comes to finding a web host. Like most other things, you get what you pay for. Free or incredibly cheap will often have far more drawbacks than they’re worth. On the flip side, the most expensive hosts are not usually worth the cost either.
*Read carefully the Terms of Service (TOS).

== Warnings Webhosting Service ==

*Don’t believe fake review sites, anything that says top 10 is a flag for a possible affiliate program masked as a review site.
*Hosting companies that offer unlimited disk space and data transfer for shared hosting accounts will restrict the amount of memory (RAM) and processor (CPU) you can use. If you can’t get a hard number for how much memory or CPU you are entitled to, be prepared for unpleasant surprises.
*Think twice about web hosts with a more competitive yearly rate, forcing you to pay for a year up front. If you have paid yearly and are dissatisfied with their service, you are less likely to swap. It’s always best to only pay monthly!
*Be wary of hosts that include a free domain name with their hosting package unless you are certain they will be putting your information in the WHOIS. Whoever has their information in the WHOIS is the owner, not the one who paid for it.
*Don’t believe unlimited offers, these are dishonest hosts that will say anything to try to real you in.
*Be sure to check the domain age of the company and search for their reviews. Avoid to go with new company without reputation, even if their offer is fancy.

== Related Tips ==
*[[Make a Website]]
*[[Buy a Cheap Domain Name]]
*[[Start a Website Business]]
*[[Find Cheap Web Hosting]]
*[[Choose the Best Hosting Service for Any Business]]

Posted on

Changes in Publishing Industry

It’s a fact that predictions, analyzed in retrospect, help shape our understanding of the present and future.

Predictions stir our imagination of what’s possible.  In this changing game of traditional or trade publishing versus indie or self publishing, authors must know what they do is in the best interest of their own and the interest of the literary world. We we see how the game is going to change.

  1. Big publishers lower prices – Traditional publishers have always fought tooth and nail to hold the line on ebook prices.  This pricing advantage helped many indies out-sell and out-compete the traditional publishers.  It helped indies build fan bases at a rapid clip.  For indies who could write and publish low-priced books that were as good or better than what New York was publishing, placement in the bestseller lists became more achievable than ever before.

  2. When everyone is pricing $2.99, price promotions will become less effective – If readers have an unlimited supply of high-quality books from their favorite authors at lower price then other factors will play more important role.

  3. Competition increases dramatically – With hundreds of thousands of new books published annually, and with retailer catalogs swelling to carry millions of titles, the competition is going to increase further.

    How and Why to Self- Publish Your Book and Ebook
  4. Ebook sales volume will decrease – This will be driven by price declines among major publishers and by the slowing transition from print to screens.  Although readers will continue migrating from print to screens, the early adopters have adopted and the laggards will shift more slowly.  Another driver of the drop is that the overall book market growth has been moribund for several years.  As ebooks as a percentage of the overall book market increase, it means the growth of ebooks will become constrained by the growth and/or contraction of the overall book industry.


  • Ebook unit market share will increase – The industry-wide sales slowdown, caused by the drop in average prices, will mask the fact that more books will be read than ever before.  This is great news for book culture, and good news for indies who despite the loss of their once-powerful price advantage, will still be positioned to profit more from low prices.

  • It’s all about the writing – It’s back to basics time.  In a world where readers face an unlimited quantity of high-quality low-cost works, the writers who achieve the most success will be those who take their readers to the most emotionally satisfying extremes.  Books are pleasure-delivery devices.  It doesn’t matter if you’re publishing a cookbook, romance novel, gardening how-to, memoir or political treatise.  Your job as the indie author is to write that super-fabulous book.  That involves great writing and professional-quality editing.  It also means avoiding all the mistakes that create unnecessary friction that prevent readers from discovering, desiring and enjoying the book.

  • All authors become indie authors – Back in the dark ages of publishing, you were either traditionally published or weren’t published.  Writers who couldn’t get a publishing deal were seen as failures, because without the access to the publisher’s printing press, distribution and professional know-how, it was virtually impossible to reach readers.  Today, failure is not an option.  The next generation of writers can begin writing their book with the full confidence that one way or another, it will get published.  Traditionally published authors now realize they have desirable publishing alternatives they never had before.  Once a writer – any writer – comes to the realization that the power in the publishing industry has transferred from publishers to writers, it opens up a new world of possibilities.  Even if you’re a traditionally published author today, you’re an indie author because you decide what happens with your next project.

  • Subscription ebook services will change the game – If the ebook subscription services – the most notable of which are Scribd and Oyster – can make their business models work, then they’ll drive a game changing shift in how readers value and consume books.  For ebook subscription service users, reading will become an abundant resource that feels free.

  • Traditional publishers will reevaluate their approach to self-publishing – Many indies no longer shop their books to agents and publishers, and instead choose to publish their books directly to readers using self-serve publishing and distribution platforms such as Smashwords, or KDP, Nook Press, and Edupedia Publications.  The traditional publishers must recognize that publishing is a service, and that they serve at the pleasure of authors.  Now that authors have choices, the publishing game can no longer be about, “What can the author do for the publisher?”  Authors no longer need to bow subservient to publishers, so business models based on this old practice and attitude will be rejected.  The new publisher mantra must be, “What can the publisher do for the author that the author cannot or will not do on their own?”  Publishers need to broaden their author services menu by creating an inclusive business model that allows them to take a risk on every author, to be able to say “Yes” to every author when the prior attitude was to say “No.”  Publishers must abandon the culture of “No,” because authors no longer have the patience or tolerance to hear “No.”  Authors have choices, and they’ve gained a taste for the joys of self-publishing.

  • Platform is king – Platform is your ability to reach readers.  Authors who can build, maintain and leverage their platforms will have a significant competitive advantage over those who cannot.  Think of your platform as a multi-layered infrastructure that allows you to reach both new and existing fans.  Elements of this infrastructure include your followings on Twitter, Facebook and the RSS feed of your blog.  It includes the breadth of your distribution (more retailers is better than fewer), your uninterrupted presence at each retailer for every book, and the reviews at those retailers.  It includes the number of authors who have “favorited” you at Smashwords, or who have added your books to their booklists at Goodreads.  It includes subscribers to your private mailing list.  It includes your celebrity, and your ability to leverage social media or traditional media or the love of your fans to get your message out.  There are two primary factors that drive sales of any product or brand.  The first is awareness.  If the consumer is not aware of your product or brand, then they cannot purchase it.  You need to put your product in front of a consumer and gain their attention before they can consider it.  The second is desire.  Once a consumer is aware of your product or brand, they must desire it.  As I talk about in my Secrets book, the author is the brand.  Your job as the author is to build awareness of your brand, and to build, earn and deserve positive desire for your brand.  Awareness plus desire create demand for your product.  Your platform helps you get the message out to existing fans who already know and desire your brand, and helps you reach new fans who will attach their wagons to your horse.  The larger your platform is, the easier it is to grow your platform further, because platforms grow organically.