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Contemporary Research in Commerce & Management

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In this book, titled on “Contemporary Research in Commerce & Management” more focus is given to the Modern Researchers from Commerce & Management, which are considered as the need of the hour. Altogether, this issue has 10 standard research articles contributed by academicians and enthusiastic research scholars. This book contains articles on the following topics. They are GST AND EMPLOYMENT OPPORTUNITY FOR
COMMERCE STUDENTS, TYPES OF CUSTOMER RELATIONSHIP MANAGEMENT, SWOT ANALYSIS AND BENEFITS OF E-BANKING SERVICES, AN OVERVIEW ON ENTREPRENEURSHIP DEVELOPMENT, ENTRY STRATEGIES OF INTERNATIONAL MARKETING, IMPACT OF GST ON SMALL AND MEDIUM SCALE INDUSTRIES, KINDS OF ADVERTISING – A STUDY, ENTREPRENEURSHIP DEVELOPMENT – AN OVERVIEW, A STUDY ON MERGER AND ACQUISITION OF SELECTED PRIVATE SECTOR BANKS IN INDIA
& NEED FOR RETAIL MANAGEMENT. Researchers have seriously analysed their research and come out with good findings which are very much useful to our society. Thus, this research book will enrich readers to update their existing knowledge in these areas of Commerce &
Management.

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