Investment Decision Making Behavior of Individual: A Review

Kulbir Singh


In India many types of investment media or channels are available for making investments. A sound investment program can be constructed if the investor familiarizes himself with the various alternative investments available. Investment media are of several kinds. Some are simple and direct, others present complex problems of analysis and investigations. Some are familiar; others are relatively new and unidentified. Some investments are appropriate for one type of investor and another may be suitable to another person. 


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