Adopting Principles Of Marketing In Library Campaign In Nigeria: An Issue Towards A Knowledge-Based Economy

Iliya Bawa, Okechukwu Obediah Chukwuka, Bilkisu Abdulganiyi Fagbemi


In Nigeria, librarians are compelled to use new skills and strategies in order to change, survive and continue to compete in the world of vital information. Library campaign has become very essential and important in the provision of library and information service that if they are not marketed effectively may not be heavily patronized. The study seeks to create awareness to librarians on the need to adopt principles of marketing in promoting library services. The study uses secondary source of data and contents analysis was made on text books, journals and other related materials relevant to library and marketing. It was recommended that librarians should realize the importance of marketing of services process, its theory and application in order to build a library brandname and promote its mission.


  • There are currently no refbacks.

Copyright (c) 2017 Edupedia Publications Pvt Ltd

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.


EduPedia Publications Pvt Ltd, D/351, Prem Nanar-3, Suleman Nagar, Kirari, Nagloi, New Delhi PIN-Code 110086, India Through Phone Call us now: +919958037887 or +919557022047

All published Articles are Open Access at

Paper submission: or


Mobile:                  +919557022047 & +919958037887


Journals Maintained and Hosted by

EduPedia Publications (P) Ltd in Association with Other Institutional Partners

Pen2Print and IJR are registered trademark of the Edupedia Publications Pvt Ltd.