Adopting Principles Of Marketing In Library Campaign In Nigeria: An Issue Towards A Knowledge-Based Economy

Iliya Bawa, Okechukwu Obediah Chukwuka, Bilkisu Abdulganiyi Fagbemi

Abstract


In Nigeria, librarians are compelled to use new skills and strategies in order to change, survive and continue to compete in the world of vital information. Library campaign has become very essential and important in the provision of library and information service that if they are not marketed effectively may not be heavily patronized. The study seeks to create awareness to librarians on the need to adopt principles of marketing in promoting library services. The study uses secondary source of data and contents analysis was made on text books, journals and other related materials relevant to library and marketing. It was recommended that librarians should realize the importance of marketing of services process, its theory and application in order to build a library brandname and promote its mission.


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