A Comparative Study On Satisfaction And Problems Of Customers Of Public Sector And Private Sector Bank Towards E-Banking In Tirunelveli District

K. Thanga Glara, S. Arulraj Ponnudurai

Abstract


The banking industry has seen many developments to face the competition among its competitors in the last few decades. Technology aids the banking industry. Today Banks use E-banking as a tool to attract the customers. E-banking is the outcome of technological innovations and competition. The customers’ satisfaction and the problems faced by the customersare the challenges before the banks to survivewith other banks. Hence this paper focuses on the satisfaction level and the problems faced by the customers towards e-banking services provided by Public and Private Sector banks in Tirunelveli District. This study is limited to Tirunelveli area only, Tamil Nadu. The objectives of this study are to find out the factors influencing in the adoption of E-banking provided by public and private sector banks, identify the level of satisfaction of customers of public and private sector banks towards their usage of E-banking and to identify the problems of customers in using E-banking services provided by public and private sector banks.


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