A Study of Consumer Satisfaction towards Social Brand Identity WHATSAPP

JYOTI YADAV

Abstract


Today in the world of computers, everyone is blissful to how to use technologies and make use of resources according to the latest trends. there are many social networking sites available like WeChat, Whatsapp, Facebook, Twitter, Line, Viber and many more which we can access using terminal. This paper elaborate the use of one of the most powerful networking site being used today i.e. Whatsapp and how the consumer are satisfied by using this brand and how the new added features like Whatsapp Calling, Group Messaging  etc has the impact on users.

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