A Study on Service Quality Perception of Customers about LIC of India in South Tamilnadu



Insurance industry plays strategically an important role contributing to the economic development of the country besides sharing the responsibility of funding major projects of the Central and State Governments. In this study, Life Insurance industry, particularly the Life Insurance Corporation of India (LIC) the public sector organisation has been taken. The service quality of the organisation is considered to be pivotal in influencing and attracting more customers which helps develop the organisation to face the competion from the private sectors who have recently entered in this business. The researchers have selected the South Tamilnadu. In this study SERVQUAL model (Parasuraman et al., 1985) was used.The purpose of the present study is to measure the service quality perception of customers about Life Insurance Corporation of India.

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