A Study on Service Quality Perception of Customers About Select Public and Private Sector Banks in Tirunelveli District

V.P. Sharmi, Dr.C. Eugine Franco

Abstract


Quality of service is very important, especially for the growth and development of service sector. Due to increasing importance of the service sector in the economy, the measurement of service quality became important. Undoubtedly owing to the belief that delivery of high service quality is a must for attaining customers’ satisfaction and a number of other desirable behavioural outcomes, recent years have incensed a flurry of research exploring the interrelationship between service quality, satisfaction and behavioural outcomes. This study was undertaken to know the Customers’ Attitude towards Service Quality of Private Sector Banks in Tirunelveli District.


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