Does Advertisement influence the Consumer’s Brand Preferences and Consumer’s Buying Behavior?

Sarfraz Ahmed, Aqeel Ahmad, Qasim Ali Nisar, Muhammad Azeem

Abstract


Advertisement and brand preferences play a vital role during incremental processes of changing the consumer buying behavior in an efficient way to boost up the performance of any business.  The purpose of this study is to determine the influence of brand preference and advertisement on consumer buying behavior in the general public at Gujranwala city. Questionnaire survey method was used to collect the data by using non probability convenient sampling technique. Results enlightened that advertisement and brand preferences have strong positive and significant relationship with consumer buying behaviors. This study elaborated that teenagers are more conscious about branded products for the sake of their social status and advertisement play great role to shape their buying attitudes.


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