Employer Branding: An attractive Strategy for Indian IT Sector Companies

Sheenu Arora

Abstract


The theory of employer branding is little bit an infant one. The term employer branding is used by organizations as a strategic method for attracting and retaining the appropriate talent from the accessible talented stuff. IT sector is the chief supporter of country’s economic growth and also one of the service sectors which engages people in large number. The growth and success of any organization largely depend upon human capital of that organization. This is a conceptual paper which is based on the review of literature from available journals, books, internet, etc. The aim of this paper is to ascertain the relevance of employer branding for Indian IT sector and also to extract and evaluate effective strategies used by IT sector for employer branding. It is found that the Indian organizations use employer branding for the growth and expansion of their business and even during recession, it is a best technique which is used by organizations for attracting and retaining the talented people. Thus, the brand name of the organization may give a remarkable direction to the potential employees to join and stay in the organization for long-run, thereby contributing to its competitive advantage and resulting in building an economically strong nation.


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