Creating Value for Made in Nigeria Goods: An Issue to Improve the Performance of Small Business

Iliya Bawa, Ogunbiyi Victor, Mohammed Munirat Nma


The proliferation of imported goods, many of which have achieved enviable market position in Nigeria, present a difficult challenge for small business sectors in Nigeria. Consumers acceptance of made in Nigeria goods is low, these has affected the performance of most small business sectors. The objective of this study is to find out the reasons why Nigerians prefer imported goods and to encourage the acceptance of made in Nigeria goods. Value creation has been recognized and practiced by largely the big organisations. Though small businesses are known to equally create value, yet very many of them have not mastered methodical approach for engraving this into their marketing activities.

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Copyright (c) 2016 Iliya Bawa, Ogunbiyi Victor, Mohammed Munirat Nma

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