Creating Value for Made in Nigeria Goods: An Issue to Improve the Performance of Small Business

Iliya Bawa, Ogunbiyi Victor, Mohammed Munirat Nma

Abstract


The proliferation of imported goods, many of which have achieved enviable market position in Nigeria, present a difficult challenge for small business sectors in Nigeria. Consumers acceptance of made in Nigeria goods is low, these has affected the performance of most small business sectors. The objective of this study is to find out the reasons why Nigerians prefer imported goods and to encourage the acceptance of made in Nigeria goods. Value creation has been recognized and practiced by largely the big organisations. Though small businesses are known to equally create value, yet very many of them have not mastered methodical approach for engraving this into their marketing activities.


Full Text:

PDF

Refbacks

  • There are currently no refbacks.


Copyright (c) 2016 Iliya Bawa, Ogunbiyi Victor, Mohammed Munirat Nma

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Publisher

EduPedia Publications Pvt Ltd, D-351, Prem Nagar-2, Suleman Nagar, Kirari, Nagloi, New Delhi PIN-Code 110086, India Through Phone Call us now: +919958037887 or +919557022047

All published Articles are Open Access at https://edupediapublications.org/journals/


Paper submission: editor@edupediapublications.com or edupediapublications@gmail.com

Editor-in-Chief       editor@edupediapublications.com

Mobile:                  +919557022047 & +919958037887

Websites   https://edupediapublications.org/journals/.

Journals Maintained and Hosted by

EduPedia Publications (P) Ltd in Association with Other Institutional Partners

http://edupediapublications.org/

Pen2Print and IJR are registered trademark of the Edupedia Publications Pvt Ltd.