Elements of Marketing Mix and Its Relevance in Governance

Iliya Bawa, Garba Ibrahim, Elisha Peter

Abstract


For any government, the measurement and goal of providing standards and excellence in servicing its citizen is of vital important. Nigerians looked up to democracy as a better deal, as a means of economic development, security and end to poverty, social equality, political participation, freedom and end to corruption.


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Copyright (c) 2016 Iliya Bawa, Garba Ibrahim, Elisha Peter

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