Media Impact and Elections: A Study of Political Campaign in Contemporary India

N A K Durrani

Abstract


In democracy media act as a facilitator. It plays an extremely significant role in the political sphere as it influence public opinion through its agenda setting function. Media define and take up the issues that have immense appeal and emerge as dominant and decisive factors in the political realm.


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Copyright (c) 2016 N A K Durrani, Mohd Anas

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