The Nexus of Green Marketing and Sustainable Development

Admasu Abera Lalisho, Tagesse Mathewos Sugebo

Abstract


Many consumers are environmentally conscious, seeking eco-friendly products and services from organizations that are socially responsible. Now days, many organizations or companies are cognizant about the contribution of green marketing to sustainable development. Taking into account this, this paper reviews the conceptual links between green marketing and sustainable development.


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Copyright (c) 2016 Admasu Abera Lalisho, Tagesse Mathewos Sugebo

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