The Impact of Promotional Mix Elements on Consumers Purchasing Decisions

Jamil Abdulkarim Abdullah


This study empirically seeks to examine the impact of promotional mix elements on consumers purchasing decisions and determine the most influencing elements on making decision. In conducting this study data collected through primary sources using a survey questionnaire from a random sample of 100 respondents. Questionnaire consists of (28) items measured on five point Likert scale.

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Copyright (c) 2016 Jamil Abdulkarim Abdullah

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