Digital Marketing: Unique way of Business

Naib Singh

Abstract


Digital marketing is attaining the progress day by day. Digital marketing is expected to attain the market size of Rs. 3575 crore in 2015. Indian customers have spent Rs. 25200 crore on internets for marketing in 2013. This business includes the electronic media of various types like internet based media such as web sites, social networking, web based apps used in mobile phones online and offline, sms , radio, television, cinema and electronic mail etc. It is expected by the IBEF that in 2017, Indian advertising industrial sector will attain the value of Rs. 63000 crore in both print and TV media.

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