The Impact of Cosmetic Advertisements in Television

R M. Krithika


The purpose of this study is to investigate college girl student’s concepts of social comparison and beauty as well as the impact created by the cosmetic advertisements in television. The role of advertisements in television and the exposure to media are interrelated to attract a girl who comes across numerous advertisements in her everyday life. on to the growth of its human resources.

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Copyright (c) 2015 R M. Krithika

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