A Study of Factors Affecting the Investors’ Decision in the Adoption of Mutual Funds

Mr. Vivek Jangid, Rohit Bansal

Abstract


Mutual fund industry in India is rapidly growing in past some years. At present most of investors prefer to invest in mutual fund as compare to share market because they realize this sector as safe heaven or more beneficial. In the present study focus has been created on distinctive major factors moving the investors in adoption of mutual funds. Questionnaire with twenty variables or statements is developed while taking into account the recommendation of expert of the sphere and the response from the investors has been collected on five point Likert scale on the variables. Demographic profile of the investors is elaborated with frequency distribution and results and discussion has been made on with the help of factor analysis. The statistically validity of the data is check through Cronbach’s Alpha and pre-analysis verification for judging the suitability of the entire sample for sphericity is checked through Kaiser-Meyer-Olkin test.

 


Keywords


Mutual fund, Likert, Cronbach’s Alpha, Kaiser-Meyer-Olkin etc.

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