Relationship of Data Mining & Customer Relationship Management

Pardeep Nehra

Abstract


CRM (Customer Relationship Management) is defined as helping organizations to better discriminate and more  effectively allocate resources to the most profitable group of customers through the cycle of customer identification, customer attraction, customer retention and customer development. Detailed knowledge must be built up systematically so as to obtain a deeper understanding of each customer’s behavior characteristics and needs. Data Mining is the appropriate tool which provides all objective of CRM. It is the process of sorting through large amounts of data and picking out relevant information. Despite the importance of data mining techniques to customer relationship management (CRM), this paper represents the strong bonding between data mining and CRM.


Full Text:

PDF

Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Edupedia Publications Pvt Ltd

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Publisher

EduPedia Publications Pvt Ltd, D-351, Prem Nagar-2, Suleman Nagar, Kirari, Nagloi, New Delhi PIN-Code 110086, India Through Phone Call us now: +919958037887 or +919557022047

All published Articles are Open Access at https://edupediapublications.org/journals/


Paper submission: editor@edupediapublications.com or edupediapublications@gmail.com

Editor-in-Chief       editor@edupediapublications.com

Mobile:                  +919557022047 & +919958037887

Websites   https://edupediapublications.org/journals/.

Journals Maintained and Hosted by

EduPedia Publications (P) Ltd in Association with Other Institutional Partners

http://edupediapublications.org/

Pen2Print and IJR are registered trademark of the Edupedia Publications Pvt Ltd.