E-Tailing Business in Indian –A Study of Select Companies

Donakonda Ganga Laxman

Abstract


The Indian retail industry is valued at US $ 600 billion, 19 percent of which is constituted by the organized retail sector. The retail sector is expected to reach the US $ 1trillion mark by 2020. The retail 2020: retrospect, reinvent, rewrite by Boston consulting group and retailers association of India report maintains that the Indian retail industry is set to grow at 12 percent annually.  This paper cover waves of e-commerce world market scenario, top 10 online retailers, growth in India retailing sector and the rise of e-commerce, this paper prepared based on secondary data, mostly collected from internet only it conclude the online retail industry in the country was worth INR32 billion (USD552 million) in 2012, and is expected to witness 45-48 percent CAGR over the next three years, thereby making it worth INR100 billion (USD1, 724 million) 2015.


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