Marketing of Organic Products in Tamilnadu

Mr. K. SIVASUBRAMANIA DEEPAK, D. SENTHIL

Abstract


The study was conducted using a descriptive research design to evaluate organic product challenges and marketing.  Out of the 1052 organic farmers, a sample size of 418 respondents are determined depending upon the pilot study standard deviation values. Further, Chi-Square has been applied to find out the changed based on their farmer characteristic. It is found that there is significant association between type of the farm and its owners’ opinion on marketing related challenges.

 

 


Keywords


consumer, demand, retail and product issues.

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