A Study on Consumer Behavior of LG Televisions In Dharmapuri District

Dr. P. Mohanasundaram, P. Manikandan

Abstract


Television is one of the important human needs as it provides entertainment to the audience and valuable information about various aspects of life.  We witness a drastic change in the TV industry with the advent of latest models.  Technologies and various features relating to the physical appearance of the TV customers consider many factors before making a purchase decision in buying TV. Many companies introduce latest models of TV under different brand names this paper is on attempt to study the consumer behavior towards various television brands. Consumer is aware of the market condition and they are quality conscious too

Keywords: Consumer, LG, behaviour, products


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