Factors That Influence People’s Intention to Launch a Tech Startup- a Case Study of Thailand

Kittipong Leehirunyapong, Chiehwen Ed Hsu

Abstract


This present research investigates factors that affect people’s intention to launch a tech startup using an online survey to collect data from a sample of 212 respondents from Thailand. Structural Equation Model and Regression Analysis were applied to analyze the data. The results find that risk perception negatively influences attitude toward launching a tech startup.  Moreover, having a self-employed parent positively affects perceived behavioral control of establishing a startup. In addition, possessing perceived behavioral control, subjective norm, open-to-experience attitude and conscientiousness of launching a tech startup all have a positive relationship with starting a tech startup intention, while attitude toward establishing a tech company does not affect intention of starting a tech startup. The present research, based on the sample of Thailand, contributes to an understanding of whether the planned behavior theory and personality factors the extent to which it can be applied to a technology business launching intention context.



Keywords


Technology startup, Entrepreneurship, Personality, Behavioral intention

Refbacks

  • There are currently no refbacks.


Copyright (c) 2017 Edupedia Publications Pvt Ltd

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Publisher

EduPedia Publications Pvt Ltd, D-351, Prem Nagar-2, Suleman Nagar, Kirari, Nagloi, New Delhi PIN-Code 110086, India Through Phone Call us now: +919958037887 or +919557022047

All published Articles are Open Access at https://edupediapublications.org/journals/


Paper submission: editor@edupediapublications.com or edupediapublications@gmail.com

Editor-in-Chief       editor@edupediapublications.com

Mobile:                  +919557022047 & +919958037887

Websites   https://edupediapublications.org/journals/.

Journals Maintained and Hosted by

EduPedia Publications (P) Ltd in Association with Other Institutional Partners

http://edupediapublications.org/

Pen2Print and IJR are registered trademark of the Edupedia Publications Pvt Ltd.