Customer Awareness in Naturals Salon, Chennai

MOHAMMED BILAL J, BENITA S. MONICA

Abstract


The grooming industry is getting a makeover. Usually, women like to go spa for their relaxation and haircut and beauty salon mostly used by ‘women’. Like for haircut salon, they used to go for a hair wash, hair colouring, hair straightening etc… and for beauty salon, they like to go for a manicure, pedicure, facial etc… for their every makeover they used to prefer salon only.  Excluding the growth of unisex hair salon chains is varying completely that. If you are looking for an industry that's thriving even during these tough economic times, look to hair or salon industry. Hence a study on customer awareness and preference towards Naturals’ Salon has been taken up. And also the purpose is to know customers opinion and factors influencing to visit the Naturals’ Salon. The data was collected from 220 respondents using questionnaire method. It was found from the study that the respondents are aware of the Naturals’ Salon and they prefer more facilities to be offered for male and female customers and also they can provide more weekend offers.


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