Functions of Human Resource Department in Media Organisations

Satish Kumar. Thalladi

Abstract


The aim of the study, Human Resource Management is to enable organizations to be effective through their representatives. Human Resource Management is a specific capacity and ought to be done professionally. Representatives working in media associations ought to manage tremendous due date weight, which likewise requests a profoundly planned work process among different departments. In the meantime, it requires steady innovativeness and development with respect to media laborers. That implies attempting new things and, in the meantime keeping per users or gathering of people attracted in to the product. Most media companies produce perishable commodity information, in the form of news, entertainment, or persuasive messages. A special challenge for media managers is to work with their “creative” staff, the people who gather information and develop messages or who sell. Human resource is vital asset of any media company. Without their effective performance, media products will become hackneyed, which may ultimately result in the failure of the firm, or bring in insufficient revenue. Human Resource Departments in media organizations can devise special employee friendly policies for improving efficiency of the media organization. Good HRM is likely to generate much loyalty, commitment, or willingness to do extra effort for the organization’s objectives. This paper examines functions of human resource department in media organizations. 


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