Do you know India lacks a whopping 1.4 million trained teachers to meet the requirements of students? As per University Grants Commission, a paucity of teachers hampers the educational growth of on an average 250-300 million students in India. The study by industry sources reveals that the size of private tutoring industry is estimated to $15 billion in India.
These statistics explain the need for qualified teachers who can streamline the learning curves. Tutoring is one of the best solutions if you hold a passion for teaching.
This post describes the essentials of a tutoring business, including different ways to get a kickstart.
In-depth market research can save you
Beginning with your tutoring career needs to consider your specialist subject/s, which you will know through your A-level choices or university courses. Skimming over your academic background will also help you find the right subject you can decide to teach.
Make sure you research your market well before narrowing down your subject choice. Selecting a competitive subject that is already being taught, won’t make any sense, you have to try hard to attain the attention of students while making a strong presence amongst your competitors.
You can even check online forums or interact with school authorities to find out the list of subjects, students look tutors for. Teaching a subject you don’t have expertise in, may bounce away students; therefore, you need to select a subject that you can teach well with a capability to solve queries of students in no time.
After selecting your subject you will teach, the next is to make a decision on premises where you will teach. Either you can have a home-based business, or you can go to the student’s home. Most parents want to tutor in their residence, particularly when you are unknown to the family. You will pay for both locations, be it insurance or travel. Am I right? Be smart enough to decide a place that does not force you to teach out of your comfort zone.
Select your subject as well as the industry
Striving tutors do not have to be certified teachers if they want to set up a tutoring business, though a good knowledge of your subject or the industry is mandatory and therefore skills are important to attract students, especially when you are busy in publicising your coaching centre in early days of tutoring. Moreover, you need to stay updated with the school and examination system, as parents will compare your effectiveness to your potential to improve grades and clear concepts at the core.
A good knowledge of the education system and subject lists helps when you want to start an agency as you will be able to hire the right team; acknowledge what areas you need to work on and prepare your team for examinations, no matter what skills and calibre your students have.
Do everything that boosts your enthusiasm and positivity while helping you in good time-management. If you want to motivate your staff or students, explain the power of teaching to your team; how interesting would be to teach daily; how teaching would help your team master various subjects, etc. Try to socialize as much as you can, as this will help parents open up regarding their concern for the study.
Plan out a comprehensive strategy to manage the study of various subjects simultaneously. I am talking about a daily structural plan, tutors usually remain busy making an overarching business plan, which results in a great loss.
A tech toolkit is important
Want to keep your finances in order from the beginning? A detailed business plan is what you need. Prepare a list of upfront costs, for example, general classroom materials, including stationery, books, and business cards. This will keep you stable whenever the income fluctuates, depending on the rise and fall in a number of students.
From tutor scheduling to lesson planning to process payments and expanding a business, can consume a lot of time if you want to run a successful business. With the advent of new technologies, education has gone a step ahead, harnessing the power of digitalization to explain everything in an explicit way.
Let everybody talk about your capabilities through a great promotion
According to Fred Moore from brand agency Matter of Form, at a recent seminar by the National Tutoring Conference, explained different ways through which tutors can leverage their businesses. Be ‘word of mouth’ to attract more customers and hire experienced, knowledgeable and motivating teachers to build a huge client base.
Expecting a long-term career in tutoring is nothing new for an aspiring tutor. But what do you do stay ahead of your competitors? Be unique and come up with a website exclusive to your c0aching center. Try to publish at least two blogs in a week in which you will discuss everything you offer. How you make a tough subject easy, how much your staff is qualified, does the team provide personalised tuition assignments, and how you commit to improving grades are the topics you need to discuss to attract parents as well as students.
Launch an agency to grow
You are likely to be short of time and resources when you have a number of students, and this is the right time to take on your team. The more will be tutors, the faster will your client base develop. Finding the right tutors who can blend with your teaching culture and take your business ahead with their skills is not easy.
Woody Webster, the founder of TutorCruncher, recommends new agencies to invest in consultancies for hiring the best talent. Webster stresses the importance of being a tutor yourself first, as referrals are important for recruitment, which only comes with experience. It might sound you harder at first glance, keeping patience will help you deal with your problems.
DBS checks play a critical role when it comes to hiring the right people; remember, you will have to leave a few weeks to process these. Don’t worry about the delay as you cannot compromise with your reputation in the tutoring world. You should hire someone who has the same professionalism and teaching ethics as you – a tutor is responsible for making the careers of children; a single wrong step can lead to blunders.