Case study about rent is a specific kind of a research paper that includes a detailed description and examination of an important process, event, or situation that are relevant to the sphere of rental business and have exerted a crucial influence on its development.
In particular, the document under consideration substantiates both theoretical and practical aspects of rent companies’ functioning. To this extent, the case study about rent presupposes a scrutinized analysis of a rent firm’s business activity, highlighting the events that are considered to be pivotal points in the course of its operation.
Structural Elements of the Case Study About Rent
Despite that fact that case studies about rent differ in the information content and research methods, they are similar in the peculiarities of structural organization and requirements to their formal representation. Consequently, the following elements are necessary to be included and investigated in the case study about rent:
- an important background information regarding company’s history of development and current business conditions, including the identification of existing and potential challenges for its successful operation;
- determination of the primary solutions regarding problem resolution and minimization of its detrimental impact on firm’s within the sphere of rental business;
- a clear indication of all positive consequences regarding problem removal along with rationalization of their potential impact on its financial prosperity and business productivity.
Case Study: Car Rental Company Improves Customer Care
CarTrawler is the international corporation that offers rental services in more than 170 states across the world. The company was founded in the Republic of Ireland in 1911 and, initially, offered exclusively car rental services. However, in the course of CarTrawler’s financial development and due to its popularization on the global scale, the list of company’s services was extended by such issues as private transfers, rail solutions, and opportunities to rent a broad range of vehicles, from cars to airplanes. Consequently, a significant expansion of firms’ functional aspects induced its leaders to find the ways of customers’ experience satisfaction. The main challenges related to the issue of company’s accommodation to the requirements of people who pertained to various cultures and differed in tastes, buying habits, and preferences for traveling conditions.
CarTrawler provided its clients with opportunities to rent cars on-line from any Internet-connected device; thus, company’s approach to the problem resolution presupposes a technological development of the platform operating system. CarTrawler has selected to use the Genesys Customer Experience Platform for orders processing and satisfaction of customers’ demands. The main platform’s operational aspects include an enhanced flexibility and a high compatibility with various devices, capacities to scale up when customers’ demands for cars renting promptly increase, and abilities to store all information in a cloud deployment.
Due to the implemented modifications, the company has obtained a possibility to conduct a persistent processing and monitoring of all data that relate to customer assistance services. In general, Car Trawler’s designated employees perform analytical and controlling mechanisms through the application of multiple touch points, being the ways of clients’ interaction with the company. In addition, people have possibilities to see the rating of all cars that are available for rent. The top list is based on the consideration of such factors as vehicles’ functionality testing and competitive rates.
CarTrawler selects Genesys to drive customer service across the globe. (2015). Genesys.com. Retrieved 26 June 2017, from http://www.genesys.com/about/newsroom/news/cartrawler-selects-genesys-to-drive-customer-service-across-the-globe
Case study: Car rental company improves customer care. (2015). Call Centre Helper. Retrieved 26 June 2017, from https://www.callcentrehelper.com/case-study-car-rental-company-improves-customer-care-71959.htm
Company profile: CarTrawler. (2017). Bloomberg. Retrieved 26 June 2017, from https://www.bloomberg.com/profiles/companies/8283734Z:ID-cartrawler
Our services. (2017). CarTrawler.com. Retrieved 26 June 2017, from https://www.cartrawler.com/ct/?