If you are a business owner or manager, you might be stuck with the very challenging task of finding ways to connect with your audience. Without a doubt, creating that bond between your brand and your customer is of the utmost importance as it can lead to a long relationship. It also affects what is known as the customer lifetime value, which is basically how much money you will make from a customer over the lifespan of your relationship with them and how much that connection will cost to acquire.
If you can connect with your customer, then you will find that you can probably bring down the cost of your customer lifetime value. The reason for this is that a customer that is loyal to your brand will keep buying from you for many more years than a customer that only feels lukewarm about your brand. It is for this precise reason that it is so important to build that relationship with your audience.
Below you will find two ways in which you can connect with your audience.
Know Thy Audience
The single most important thing you can do to improve the connection you have with your audience is to know precisely who your audience is. If you know who they are, you can build trust and reach them in ways other brands can’t. Think about the success of companies like Doterra or Lulularoe. The reason these companies do so well is that they recruit people to sell their products to their friends. By doing this, the potential customer is likely to buy because they are very familiar with the person selling the product.
While it may not be feasible for your business model to have representatives sell to their friends, you can mimic this effect by building trust with your potential customers. You can utilize several tools such as Facebook’s audience tool, or you can create a survey to find out more about your current customers. If you are struggling to find how to create a study, you can easily find a survey template online. Once you understand your customer, you can then build marketing strategies around how best to gain their trust.
Quid Pro Quo
Another incredibly useful way in which you can connect with your audience is by employing a quid pro quo scenario (quid pro quo is Latin and means “something in exchange for something else”). Consider, for example, offering something in exchange for your customer’s business. This is why email marketing is often so powerful. If you look at the past few times, you’ve given your email to a company it is likely that you did so to get something from that business. This could be as simple as an ebook or some other digital product. By going through this process, you are developing a relationship with your customer. In essence, you go from being utterly unheard of brand to becoming a brand that the customer recognizes and begins to trust.
Want to try it out? All you have to do is find something that you can give away for free. It could be a small physical product or a digital product. The most important consideration is that it has to be something that your potential customer truly values and is interested in. You next need to create a campaign that will reach your ideal customer. Be sure that your message is consistent and that you are highlighting the features of what you are offering them for free. A potential customer needs to know that they cannot pass up the opportunity for something this good for free.
As you can see, the possibility of connecting with your audience is very possible if you go about it correctly. You will need to understand your customer to know how to approach them. If you do this correctly, then you will find that you are reaching the perfect customers for your business. The key to truly connecting with your customers is to develop trust with them. Trust is something that can take years to build. If you have a significant other or a close friend, then you will truly appreciate that it takes time and experiences for trust to be established. Once you know who you are reaching, then you need to start building that trust. By offering something for free, then you can also help make that trust and connection with your customer that will hopefully endure.