Multi Level Marketing – Problems & Solutions

Bindu Aggarwal, Deepak Kumar

Abstract


Multilevel marketing is gaining importance in the Indian markets and business houses in the Indian markets are taking to the new marketing model in a big way. MLM field grows and its member companies multiply. There are a plethora of opportunities for marketing executives in India who have skills in MLM. But unfortunately, in India a few companies have introduced MLM at a very large scale, by quoting and promising very high returns. A large number of the people belonging to the middle class population of India have joined into this dying business of MLM by paying an entry fees into the business. Some of the MLM efforts have in fact been miserable failures inspite, of the fact that they offer excellent products. This article will analyze the major problems involved in the business of multi level marketing and will offer measures to overcome them.

Keywords


MLM, Distributors,MLMer’s

Full Text:

PDF

References


Fitzpatrick Robertl (2004, January),” The Ten Big lies of multi-level marketing”, Marketing Mastermind.

Sople VV (2003),” Organization logic – The key success driver in multilevel marketing”, Indian journal of marketing, vol xxxiii, No.4.

Dutta Sanjib and Kingi Swapna (2005, July),” Tupperware in India”, Marketing Mastermind.

Sood smriti, Priyadarshini and Sharma Anita (2004),”Tupperware products – Perception of users in Chandigarh,Indian journal of marketing.

Cecilia Ong see Kiaw and Earnest (2007,December),’Why Malaysians join and stay on in a multi level marketing company”,The Icfai journal of Service marketing , VOL V, No.4.

Vyas PN Narayana (2005, July),”Network marketing – an entrepreneurial opportunity with low investment”,Marketing Mastermind.


Refbacks

  • There are currently no refbacks.




Copyright (c) 2014 Bindu Aggarwal, Deepak Kumar

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

All published Articles are Open Access at https://edupediapublications.org/journals/.
Written by Different Authors is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Based on a work at https://edupediapublications.org/journals/.
Permissions beyond the scope of this license may be available at http://edupediapublications.org/journals/index.php/ijr/pages/view/Policies-of-IJR.

Paper submission: submit@internationaljournalofresearch.org

Editor-in-Chief       editor@internationaljournlaofresearch.org

Mobile:                  +919557022047 & +919958037887

Websites   https://edupediapublications.org/journals/.

Journals Maintained and Hosted by

EduPedia Publications (P) Ltd in Association with Other Institutional Partners

http://edupediapublications.org/